Refraction Beyond Platforms
The science of human attention, the art of connection
We don't just create content for platforms. We create content for people, moments, and experiences—wherever they may be.
Our Approach
The Prism Effect
Just as a prism refracts light into its spectrum of colors, Prism Media transforms your brand message into a spectrum of content experiences tailored to how people actually engage with media in their daily lives.
"We don't create platform-specific content. We create human-specific content that works in different attention contexts."
Micro (1–5 seconds)
Split-second impressions for minimal attention commitment
Brief (5–15 seconds)
Quick but focused moments during routine activity
Scan (15–45 seconds)
Casual consumption while scrolling — fast info grabs or summaries
Focused (45 seconds – 3 minutes)
Intentional browsing while users are seeking specific value
Immersive (3–10 minutes)
Deep engagement from users willing to explore complex ideas
Committed (10+ minutes)
High-stakes exploration, research, or decision-making sessions
Our Expertise
Crafting the right content for the right moment
Audience Context Mapping
We analyze how, when, and where your audience engages with content throughout their day.
Cross-Contextual Campaigns
Unified campaigns that maintain your message across different attention contexts.
Experience-Driven Content
Content designed for the full spectrum of human attention, from glances to deep dives.
Trend Integration
Real-time analysis of cultural and social trends to keep your content relevant.
AI-Powered Adaptation
Our AI tools automatically adapt your core message to fit each context.
Immersive Storytelling
Creating memorable brand narratives that work across the attention spectrum.
Ready to span the spectrum?
Let's create a campaign that reaches your audience across all the ways they experience content.